So I am fresh back from Strathroy, ON where I participated in a FREE goalie clinic provided by Steve McKichan of Future Pro Goalie School. Some people say you get what you pay for, and if its free, it cannot be that good. Here is an instance where that is completely wrong.
Here is what was provided to us: Free meal, 2 hours of ice time and professional instruction from an NHL experienced goalie coach. This opportunity was provided to 40 individuals. I was lucky to be one of them.
The group I was in had 2 young kids, 2 teenagers, a handful of twenty somethings and a handful of us older folks. The staff was able to match the speed of the drills with the age and skill of the goalie participating at any particular moment. The best part of the instruction is that you were told before hand that its ok to make mistakes. Event the pros make mistakes.
So how does he benefit from providing an event like this which cost him hundreds of dollars and us nothing. Well, I can assure you that 40 people left fully impressed with what was provided. I am certain that the young kids and teens will be begging their parents to return for summer camps. I am also sure that there are a few parents like myself that will probably be sending their kid their in the future. I would bet that he probably gets a 25-35% return response on this type of event. Direct marketers tell me that a 20% response is considered a great return.
This is a lesson in great marketing. Give them a taste and leave them wanting for more.
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