April 20, 2009

The Art of Marketing


So I am fresh back from Strathroy, ON where I participated in a FREE goalie clinic provided by Steve McKichan of Future Pro Goalie School.  Some people say you get what you pay for, and if its free, it cannot be that good.  Here is an instance where that is completely wrong.

Here is what was provided to us:  Free meal, 2 hours of ice time and professional instruction from an NHL experienced goalie coach.  This opportunity was provided to 40 individuals.  I was lucky to be one of them.  

The group I was in had 2 young kids, 2 teenagers, a handful of twenty somethings and a handful of us older folks.  The staff was able to match the speed of the drills with the age and skill of the goalie participating at any particular moment.  The best part of the instruction is that you were told before hand that its ok to make mistakes.  Event the pros make mistakes.  

So how does he benefit from providing an event like this which cost him hundreds of dollars and us nothing.  Well, I can assure you that 40 people left fully impressed with what was provided.  I am certain that the young kids and teens will be begging their parents to return for summer camps.  I am also sure that there are a few parents like myself that will probably be sending their kid their in the future.  I would bet that he probably gets a 25-35% return response on this type of event.  Direct marketers tell me that a 20% response is considered a great return.

This is a lesson in great marketing.  Give them a taste and leave them wanting for more.

April 13, 2009

Bringing Joy to the world!

OK, this past December I made a purchase that my wife thought was insane.  But I am here to defend that.  The pictured vehicle is a Steyr Puch Pinzgauer.  This is a Swiss Army vehicle that was produced in Austria.  Needless to say it is very eye catching.

When I brought it home for the first time, my wife proclaimed to my kids that "Your father is insane!"  My son responded "No! Dad is the coolest!"  

After driving it around for the past few months I have come to notice how much positive attention the vehicle gets.  Men everywhere turn to look at the vehicle.  If I park it somewhere, it draws a crowd or has someone waiting by it to ask me what it is when I return.  I have received hundreds of "Thumbs Up" and smiles from guys passing by.  I have even had a several pictures and videos taken of the vehicle.

So now I justify the vehicle as something that is bringing joy to a large part of our population during depressing economic times.

April 08, 2009

Tryout (Chaos) Season

The madness of ice hockey tryouts in Western New York are over.  If there is one word to describe the atmosphere of what goes on here that would be "CHAOS"!

For those unfamiliar with how we do things here, let me summarize.  Every organization (15+) has tryouts on the exact same night at the exact same time.  Sometimes you might be fortunate enough to be able to attend tryouts for two different organizations on the same night, but most of the time that is impossible.  First you must decide which organization you want to play for.  Usually your first choice is the one located at the rink closest to you.  However, sometimes there is greener grass elsewhere so you take the risk and head to unfamiliar territory.  

Tryout Night #1
You have made the decision to tryout for Organization A.  If you are a returning player, this makes perfect sense if you are happy there.  Most of the time, the returning players are re-signed because they are a known entity.  The other scenario is you are new to the organization and you have roughly 1 hour to impress coaches who might have never seen you before.  However many coaches like to play games and not sign returning players on the first night, leaving them wondering if the should return for the second night or attend a tryout at another organization.  This tactic often backfires and the coach loses a good player because of the lack of communication.

Tryout Night #2
If you signed on night #1, no problem.  It's just extra ice time.  If your not signed yet, you either returned to the same organization for a second night or are at a new organization for your first night there.  Obviously there are fewer spots available on the second night.  Then you question, did you make the right decision by staying (or going) to the tryout at that particular organization.

Did you make it?  Yes!  Great worries are over!  No!  OK, now you are scrambling.  Some organizations might still have their second night of tryouts available.  Some might even have a third night.  Obviously, the number of positions are greatly diminished.  Maybe you will find a home.

So what is so bad about this?   Big deal, you didn't make a travel team.  You can play house.  Well, what makes this so bad is that it limits the opportunities for everyone involved.  It makes the game worse for everyone involved.  

This year several teams at different age levels folded because not enough kids showed up for tryout #1.  The team knowing that tryout night #2 is usually poorly attended, decided to fold before even taking the ice.  This sends the handful of kids out into no man's land trying desperately to find a team.  This is unfair to everyone involved.

The solution is easy.  Tryouts need to be staggered so that every player can have the opportunity to skate where ever they wish.  It would take slightly longer, but it in the end every team would get better.  Allowing players more opportunities makes it better for all involved.

The structure should be as follows:  
Week #1.  Tier 1 teams have tryouts.  Tryouts are staggered so that no two teams have conflicting tryout times at any age level.  Perhaps a lottery to determine the order, or some non political selection process to determine the order.  This would allow any Tier 2 player to tryout for a Tier 1 team without any detriment to their current team.   This would be an eye opener for many Tier 1 teams, because tryout numbers would surge.

Week #2.  Tier 2 teams have tryouts.  Now any kid that wanted to tryout for Tier 1, has already had the opportunity.  Tier 2 team tryouts would be packed with kids that didn't make a team in week one as well as returning players who did not desire to make the Tier 1 move.

Week #3.  Tier 3, select & others.  These teams would also benefit, because year after year they try to compete with the other tryout schedules and are often the red headed step child of the group.  Under the new system, anyone who did not make a team in week 1 & 2 would have an opportunity.  Again, I feel numbers at tryouts would increase.

But as usual in WNY, the debate will continue and nothing will change.

April 05, 2009

First Ride Of Season


Took "Old Blue" out of storage today. Time to dust the cobwebs off the riding skills. Put about 30 miles on.


Posted with LifeCast


So I took the bait.  I thought my Mac might need virus protection after all.  I went ahead and installed Sophos Anti Virus.  I use their Windows products in my office, and I am extremely pleased with them.  I went ahead and installed the Mac client.  Heres where I ran into trouble.  It seems that there is a bug in the software if you have File Vault enabled on your Mac.  Apparently they fight for who loads what first.  Anyway, after you log in to your account on your Mac, the computer just hangs.  I went through a lot of trouble shooting before I figured out Sophos was the culprit.  It took many iterations and tries, but I was finally able to get the software removed.  If you run into this problem, here are the steps to resolve it.  First, reboot your Mac in Safe Mode.  (Press link for how)  Then once logged into your Mac in safe mode, follow these directions to uninstall the Sophos software.  I found that replacing the “su” command with “sudo” worked just fine.

What am I doing here?


So I thought I might like to start a Blog.  Who will read it?  I don't know.  What insight can I offer, who knows.  I guess I will try to offer insight and opinion regarding the things I know about.  Those topics might include: small business, transportation, logistics, motorcycles, aviation, hockey, goaltending, coaching, computers, food, parenting, and whatever else might be entertaining me at the moment.  Feel free to ask questions and interact.  Social networking is all the rage now, isn't it?